Our Story

Wilshire and Cooper was founded by current chairman and president Sarah Gamble, having heard the plea of a friend. She had just moved to the suburbs, and was dissatisfied with the shopping options available to her. Now a distance from a brand she also was aging out of—there was a void in her life. She longed for a store to indulge her creative side. Sarah, realizing this wasn’t an isolated phenomenon, went on to build a lifestyle brand that catered to creative, educated and affluent 30-45 year-old women. Named after his college major (but with a decidedly French twist), Wilshire and Cooper opened its very first doors in the autumn of 2001. We now operate over 50 stores worldwide.

Our customer is a creative-minded woman, who wants to look like herself, not the masses. She has a sense of adventure about what she wears, and although fashion is important to her, she is too busy enjoying life to be governed by the latest trends. To her, Wilshire and Cooper is a portal of discovery—a brush with what could be. A place for her to lose—and find—herself.

Our product offering consists of women’s apparel and accessories, intimates, home furniture and décor, beauty and gifts. Each caters to the lifestyle of our five muses: soft & delicate; boho chic; easy cool; elegant classic; and modern sporty.